Risks If Two Events Are Not Approved – Real Or Speculative?

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In a report to council by Bill Tetler for the June 26 council meeting, the recommendation is that two events be approved:

  1. Super Santa Walk/Run – November 18th, 2023
  2. The Server Shuffle – August 12th, 2023.

The RISK ANALYSIS section includes:

It should be noted, that should these events not be approved, it might have the following detrimental effects on the community:

  • Less awareness and exposure for the Town to attract visitors which could result in economic loss for the Town and its businesses;
  • A lack of support from Council may discourage long standing volunteer associations from providing social and economic opportunities. This would result in a perception of non-worth for their volunteer efforts;
  • Less exposure for the Town reducing its tourism market share;
  • Less exposure for the Town reducing its ability to attract new residents;
  • Less exposure for the Town reducing its value to potential investors;
  • Tourism is a primary industry for the Town of Amherstburg, reducing events will directly impact employment opportunities;
  • Event experiences are learning opportunities for our guests, which promote repeat visits, the deep history Amherstburg has to offer and showcases our local museums, attractions, and historical sites;
  • Events financially support not-for-profit organizations, to ensure sustainability within our community.